Market Resilience for Writers

Photo by Ricardo Rocha on Unsplash

Have you heard about dual transformation?

It’s a sustainable approach for corporations to stay afloat despite downturns, disruptions, and external pressures. Coined in the eponymous book, the concept is the brainchild of authors Anthony, Gilbert, and Johnson.

The Idea

Essentially, what the concept proposes is for companies to engage in a two-pronged…


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